Monday, July 19, 2010

How To Build a Popular Blog

If you just started blogging chances are you don't have many readers, if any at all.

Why is it that some bloggers have all the traffic and others are lucky if they have about 10 visitors per day?

You may write regular content for your blog but because no one reads it, you feel like you are wasting your time.

All blogs are not created equal. Guy Kawasaki started a blog and a few weeks after launching he had over 4,000 daily readers. So what made him different? Guy is a famous author and business speaker so he had the benefit of lots of other bloggers and media spreading the word about his blog for him.

Chances are you don't have the same advantage as Guy. I didn't, I had to earn my blog traffic the hard way.

Blogging is like starting your own print newsletter or "fanzine". First you put the hard work in, gather a collection of articles, images and other content and launch your new publication.

Once the first issue is ready it's time to get out there and show it to everyone.
You won't have a marketing budget or the benefits of a public relations officer drumming up free publicity for you. You have to do all this for yourself. You wear all the hats for your blog - author, publisher, marketer and public relations.

This is why a lot of bloggers fail. You produce good content but you don't know how to MARKET your blog.

Most bloggers do not know where the best places are to drum up traffic and instead use "shotgun" tactics - haphazardly shooting for traffic all over the place using as many random methods as possible with no thought into exactly what is the smart way to get traffic.
No methodology. No process.

The first step to build blog traffic is accepting the fact that you will have to "work" for your traffic. No one is going to do it for you. No one is going to help you. Your blog is your baby and you are a single parent, solely responsible for its growth.

Are you okay with that? Do you accept the burdens?

Yes? Good! Okay, let's move forward.

Blog traffic building begins, just like a magazine, by creating something worth reading. You would never go out and hand out copies of your fanzine if it had only one or two articles in it.

Before we even talk about finding readers for your blog you have to ask whether the readers you are chasing will read your blog once they get there.

Is your blog AMAZING? Do you have great content? Do you even know what great content is?

Take a good look at your blog and review whether your starting content is worthy enough to capture and retain the attention of readers.

If you just switched the "on" button for your blog then there is only one thing you need to worry about. Forget about traffic. Sit down, get your writers hat on and start writing articles.

If you haven't done so already, cover at least these topics before properly launching your blog -

1. Your About Page
Who are you? What you are blogging about and why would a person want to read your   blog?  What is in it for them?
Talk about the BENEFITS for your readers, NOT the features of your blog.

2. Your Contact Page
You need a contacts page because you want to make it easy for your readers to get in touch with you. If possible, include a nice smiley picture of your face on your contacts page, to make your blog more personal.

Other possible contact details you might want to include in your contact page:

- Phone number (if you are comfortable with this)
- Mailing address (ditto)
- Skype, MSN Messenger or Google talk contact details
- A link to your Linked-In, Facebook or MySpace profile
- Your Twitter, StumbleUpon or Digg profile

You can place anything you feel comfortable making available to the public on your contact page.

3. Pillar Articles
I'll discuss the concept of "pillar articles" in more depth in an upcoming email newsletter, but for the moment you need to start working on some nice, fat, juicy, meaty...okay, you get the picture - SOLID articles.

Something substantial. Something worth reading that teaches your audience about the subjects relevant to your blog topic. Not just news reports from other websites. This is ORIGINAL content from your mind.

Be creative, be interesting, be inspirational and demonstrate these elements through your blog articles.

To Your Blogging Success!


  1. Hey!
    Great Post!
    Really nice blogging tips..

    Thanks for sharing

  2. I agree with your points....about page is very important....for a blog.

    Thanks for sharing

  3. Good idea blog,i like that your wrote about page.I think good articles.

  4. You're right that contents comes first. Then only think about marketing the blog.

  5. You know...nowadays many of us less attribute as a blogger. Some of us have to write or post something which suggest by our sponsor in order to earn...really not good. The best way to blog is writing from your heart...and make it as a hobby...good articles!